Monday, June 29, 2015

Weekly Update: Overhead View

Music: DIIV
Yet another bit of research, this one into Time Festival happening in August. A friend gave me some of their music twoish years ago, and I never really took the time to get into it until I remembered that I'm going to see them soon, and they have a new album coming out. I am really into this dream pop, sounds of summer type of music lately (must be the weather), so this is hitting me at just the right time. Make a mojito and listen to this one:

Hadji Bakara lives! And he joins his bandmates with his wonderful facial hair. Which was really fun to draw.

Goal: Only two more faces to go. We've got Dan Decaro and Arlen Thompson, and then the tricky bit of slotting Arlen into the diagram somewhere. Baby steps!

Random Thought
As is the norm across most of the clothing stores I frequent, you'll find that clothing items are usually grouped by style, colour and pattern, and rarely by size. For example, if I liked a pair of pink pants and wanted to find them in blue, I'd have a tough time finding them. For each colour option, I'd have to search through all the sizes to find the one that fits me. Imagine my annoyance at searching through several patterns of a pant and coming up empty handed when I find that my size is not available. And to be perfectly honest, I never thought about a possible improvement to that process until recently.

I was shopping in Lululemon, which we all know has had its faults in past. That said, I like their clothing because it never lacks in quality and some of the fits of the pants work for me. So I, like many others, fit the use of case of coming into the store knowing what sort of pant I want (and obviously the size), but wanting to know the various options of style and pattern. Lululemon is (as far as I have experienced) the only retail store to group its clothing by size before pattern. If you think about it, this is actually one of the most ingenious marketing ideas ever created.

So here I am, looking for the cubbyhole that houses my particular style of size six leggings. Once I have located that (easy enough), I can peruse all of the available patterns of that one style and size pant. I am not subject to the disappointment of finding a favourable pattern, only to find that it is not available in my size. And as a bonus, I can easily see new styles that are guaranteed to fit, that I may have otherwise overlooked.

This sort of arrangement works really well for the aesthetic that Lululemon carries, making the store seem cozy and more like your own closet (different patterns of the same size pant all in one place), but I noted that only the pants (and some sweaters) are arranged this way. Everything that hangs on a clothes hanger is arranged by style, then pattern, and lastly by size. While I wish the hanging articles would take some cues from the pants, I can understand why this is the case. It's one thing to see a shelf full of neatly folded pants (and there are always at least two employees folding pants all day long), but I suppose the effect is not as pleasant when you're hit in the face with a wall of mismatched patterns of shirts hanging from racks. The visual appeal just doesn't work.

And with all of that said, the visual appeal of seeing a colour-matched collection of clothing all hanging in one place is really satisfying. Whether or not it's easier to find clothing this way, is probably up to the kind of shopper a person chooses to be. I am a goal-driven shopper and usually like to get in-and-out as fast as possible. I wonder if shopper-types match up with certain stores and if any marketer has picked up on that fact, as opposed to the catch-all goal of trying to retain shoppers in their stores as long as possible – at any cost (see Honest Ed's, you can get lost in there).

Inspiration: Daily Overview
Being the curious creatures that we are, humans have always had a fascination with what's out there beyond our wee blue marble. This photo blog turns that lust on its head and displays beautiful pictures of the earth from a high-flying bird's eye view. I find this sort of thing just as wondrous as images of space, yet perhaps with an interesting twist that shows something familiar in an abstract and unexpected way.

Why not show some shipping containers from South Korea from on-high? It certainly displays the vastness that is their sheer quantity. A few more for your perusal:

But you should really check them out on the website. Nothing says larger than life like an image that doesn't fit on your desktop screen (in a good way).

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