Tuesday, July 31, 2018

Sleigh Bells, The Uber Logo & Joe Sulsenti

Weekly Update 2018-31: Delightfully contrasting soft lyrics and heavy guitar riffs make up Sleigh Bells, wondering why the Uber logo is always placed incorrectly on car windshields, and the cheeky animations of Joe Sulsenti.

Music: Sleigh Bells
Alexis Krauss and Derek Edward Miller have been making powerful noise pop since 2008 under the moniker of Sleigh Bells. Not only is their lo-fi music super catchy, but they mix Alexis' dreamy soft voice with Derek's screaming guitar riffs which make for a delightful contrast that I can't get enough of. And what's more special is that my dad is a huge fan of this band - maybe even more than me. They're definitely one of the catalysts for the two of us to attend more live concerts together which is something I really treasure.

I still listen to their first album quite often (though the new stuff is also great). Check out 2010's Treats below.

As promised, I made it to the other side of three intense days of drumming for the Beaches Jazz Festival. So many happy, shiny faces in the crowd made it all worthwhile by Saturday night. Just like last year, these shows were a major bonding experience for my band. I'm so proud of us.

I also surprised myself with my ability to complete a freelance project for a client, apparently redirecting hosting and duplicating an entire Wordpress site isn't as difficult as I thought it would be. It's the small wins that put a smile on my face.

I heard about a really cool exhibition going on at the Gardiner Museum, which I'll be checking out on Friday.

I am also going to make a trip to the west side beach this week, and visit the Toronto Tool Library in Parkdale while I'm in the area. I don't need to borrow anything but I do want to see how it works and check out the space. I think the idea is really cool. Plus it's near Craig's Cookies, which I really want to check out as well.

Random Thought: The Uber Logo
I don't think I know anyone who actually understands the redesigned Uber logo, circa February 2016. The case study on the brand as a whole is actually quite compelling and interesting in some areas, but the App Icon and logo itself are somewhat unintelligible past the point of abstraction.

I know this sounds like opinion but I state it as fact due to a problem I see in its application almost every day. We've all been on the lookout for the car we've hailed from the app, trying to spot the Uber logo sticker in the car's windshield. And while drivers do somehow manage to place the sticker in the right area, so very few of them manage to set the sticker in the right orientation. As compared with Lyft's logo (pictured below), the wordmark is a very easy one to understand in terms of its top and bottom. Uber on the other hand, has no discernible top or bottom. It's an abstract circle with a line.

A laminated card from AliExpress doesn't allow room for error in application.
But so few Uber drivers own this!

Some people do know that the thinner line from the outside to the center should be horizontal on the left (this is how the logo is meant to be displayed), but I see many more instances of the sticker being placed upside down or some other orientation that isn't correct. You'd think the designers would have considered this as a possible application result, and yet here we are. 

Inspiration: Joe Sulsenti
I first found Joe Sulsenti's work through New Urbanist Memes for Transit-Oriented Teens. We've all had that feeling where we see someone attractive on the subway and try to get them to notice us as we get off the train. It's just a funny little slice of life that Sulsenti captured hilariously well in this short animation:

I love his style, so cheeky and fun. Sulsenti is currently studying and working in animation in New York. On his website, he states:
I think animation is the strongest medium to convey ideas. It has the power to move, touch, and tingle people of any age group anywhere around the world.
Character design for a Merman.

Frame from Sulsenti's comic Draw My Bunz, showcasing his experiences being a nude figure model for artists.

Check out more of Sulsenti's work on his website.

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